Writing Cues

1. Ditch sub clauses 
2. Use short sentences 
3. Listeners hear the cue and piece as part of a whole
4. Do not bore your audience, sit up and take notice
5. Good cues grab the attention immediately
6. Make listeners want to hear the rest of the piece
7. Human detail, graphic language 
8. Sympathetic cue to prepare listeners for sounds
9. Compose your cues for the network you are writing for
10. Listen to cues and study what you like about them